Amirali KhosravianDesign, with a system.
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All work

PROJECT OVERVIEW

Making insurance flows work harder

Research-led renewal and cross-selling experiences for Azki.

CLIENT / PRODUCT
Azki
ROLE
Product Designer
PERIOD
Sep 2022–Jul 2023
  • Product design
  • Design systems

Project overview. The full case study and approved project images are still being prepared.

Illustrative editorial layout; not an image of the Azki project
Illustrative cover · Not a project screenshot

The work

At Azki, I worked on insurance renewal and cross-selling journeys, alongside reusable patterns and design-system documentation.

Selected contributions

  • Redesigned renewal and cross-selling experiences using research, usability testing, and analytics.
  • Worked with developers and stakeholders to align interface decisions with product goals.
  • Contributed system documentation supporting 13 designers across four teams.

Selected outcomes

Reported improvements were 19.5% in renewal conversion and 23% in cross-sell conversion. These figures describe those specific flows, not a company-wide result.

More of the story

A fuller look at the research, design decisions, and final experience will follow. For now, this overview introduces the work and its scope.